GROOVE MEDIA: KÁLLAY SAUNDERS DELIVERS OFFICIAL ANTHEM FOR HELL BOXING KINGS’ KRUZITO
GROOVE Media, the creative and media agency representing international artist Kállay Saunders, is proud to announce the successful rollout of a major collaboration with HELL Boxing Kings and their star fighter, Kovács "KRUZITO" Kruzitó.
The high-profile partnership saw Kállay Saunders—a key artist on the GROOVE Media roster—write and perform "KRUZITO," the explosive official entrance song for the HELL Boxing fighter. The collaboration successfully blended top-tier music entertainment with the adrenaline of professional combat sports.
A Fusion of Artistry and Athletics
The single and accompanying official lyric video, released on Kállay's channel on August 23, 2025, served as the soundtrack to KRUZITO’s highly-anticipated fight at the HELL Boxing Kings Budapest event. The track is an intense, powerful anthem that perfectly captures the fighter's mindset, with lyrics embodying the champion's relentless drive.
GROOVE Media’s Strategic Role
As the driving force behind the partnership, GROOVE Media managed the entire lifecycle of the collaboration, showcasing the agency’s capability to connect artists with prestigious, high-impact brands like HELL Energy and HELL Boxing Kings. GROOVE Media’s key contributions included:
Partnership Brokerage: Successfully structuring the collaboration between Kállay Saunders, HELL Boxing Kings, and the fighter KRUZITO.
Content Production: Creating and producing the official "Kállay Saunders x Hell Boxing Kings - Kruzito (Official Lyric Video)."
Strategic Promotion: Executing a strong, coordinated digital media campaign across the social channels of Kállay Saunders, HELL Boxing Kings, and KRUZITO, ensuring the song and video received maximum exposure during the event's peak attention window.
"This collaboration is a perfect example of our commitment to placing GROOVE Media artists like Kállay Saunders at the center of culture and high-profile events," said Afsheen Khosraviani, CEO of GROOVE Media. "We are proud to have orchestrated a partnership that benefits all parties, providing a compelling new anthem for a major sporting event and showcasing Kállay's versatility to a massive audience."
The success of this project reinforces GROOVE Media’s position as a leading agency for artist management, content creation, and strategic brand partnerships.
Watch the official lyric video for "KRUZITO" here: https://youtu.be/zlGAg5K39xg
About GROOVE Media GROOVE Media is a full-service creative and media agency specializing in artist management, digital marketing, and strategic brand partnerships, dedicated to maximizing the reach and impact of its talent.
