Music · Artist development & live content
Jaylenn
Pre-management for singer-songwriter Jaylenn: contract review, artist development and a bedroom series of stripped-back live covers.

The Brief
Jaylenn is a Budapest-based singer-songwriter at the start of her career. GROOVE Media worked with her in a pre-management role: reviewing contracts alongside her, shaping her artistic direction, and producing the content that introduces her voice to new listeners.
The Challenge
Early in a career, the decisions that matter most happen before the first big release: which agreements to sign, how to sound and look, and what to show the world first. Jaylenn needed a partner to think those through with her, and a body of work that lets her voice speak for itself.
The Approach
We reviewed contracts alongside the artist, worked with her on artist development, and produced her bedroom-series music videos and social content, plus promotional assets for her live shows.
The bedroom series is five stripped-back live covers, each filmed in one intimate room:






Pre-management, direction and production: Afsheen Khosraviani, GROOVE Media


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