Kállay Saunders Writes "KRUZITO" Entrance Anthem for HELL Boxing Kings

GROOVE Media artist Kállay Saunders wrote and performed "KRUZITO," the official entrance anthem for Hungarian boxer Kruzitó Kovács, created in partnership with HELL Boxing Kings for the league's Budapest gala on August 23, 2025. GROOVE Media brokered the collaboration between the artist, the league and the fighter, produced the official lyric video and ran the digital campaign around fight night.

About the Song

"KRUZITO" is a short, high-intensity hip-hop anthem written to soundtrack a fighter's walk to the ring, with lyrics that channel Kovács' focus and relentless drive. The single arrived on streaming services on August 21, 2025, two days before the gala. Kállay Saunders is credited as lyricist, with composition credits shared with anatu, Gabriel Davies and Achref Mekni.

Fight Night in Budapest

HELL Boxing Kings, which presents itself as Europe's first international celebrity boxing league, staged its Budapest gala at the Riz Levente Sport- és Rendezvényközpont on August 23, 2025, with coverage on RTL television and the RTL+ Premium streaming service. The league arrived in the capital after selling out the DVTK Arena seven times in a row in 2024, and the nine-bout card included a middleweight title unification between Bence Istenes and Viktor Varga. Kovács, a 20-year-old Vasas boxer and one of the youngest members of Hungary's national team, faced Finland's Korede Lawrence on the card and won by knockout in the fourth round. The bout was his final tune-up before his senior world championship debut in Liverpool. His coach, Armand Kovács, pointed to the scale of the stage: a professional gala with thousands of fans in the arena and a television audience in the millions.

GROOVE Media's Role

GROOVE Media managed the collaboration from start to finish, connecting its artist with a high-profile combat sports brand:

• Partnership: structured the collaboration between Kállay Saunders, HELL Boxing Kings and Kruzitó Kovács.
• Content production: created and produced the official video, "Kállay Saunders x Hell Boxing Kings - Kruzito (Official Lyric Video)."
• Promotion: coordinated a digital campaign across the social channels of the artist, the league and the fighter, timed to the event's peak attention window.

Afsheen Khosraviani, founder and CEO of GROOVE Media, called the project an example of the agency's "commitment to placing GROOVE Media artists like Kállay Saunders at the center of culture and high-profile events."

Watch and Listen

Watch the official "KRUZITO" lyric video on YouTube, or stream the single on Apple Music and Deezer.

About GROOVE Media

GROOVE Media is a full-service digital brand agency working with artists and brands around the world, based in the San Francisco Bay Area. Its work spans artist management, content production and brand partnerships. Learn more about its services for artists and brands.