Kállay Saunders

GROOVE Media is Kállay Saunders' exclusive manager and content partner: running his management, social media, and content creation, planning and funding his music videos and release campaigns, and handling tour operations, including the 15-year anniversary concert and album launch at Budapest's A38.

Fifteen years into a career that has passed 31 million streams on Spotify, led by "Ocean" at more than 17 million and "Running" at 3.9 million, Kállay needed a new chapter: a fresh sound and look to lead with, a way back onto national TV and radio, and brand partners that fit the artist he is today, all while growing an audience beyond Hungary.

Planned and funded music videos, including creative direction and storyboarding for the cinematic, Western-styled "YOU" video, and built a 21-page radio pitch deck to take "YOU" to radio. Produced four GROOVE Sessions performances ("I Need You Right Now," "Your Love (Ocean)," "Breathing" ft. Ashref, and "ola é" ft. Alex Torres) and ran release rollouts for singles including "YOU," "Lost at Sea," "take me back home," and "Soul Tied" with JAAD.

Managed the release of "Merry Christmas Everyone" with Magneoton and Warner Music Poland, the label that released and funded the single and its video, creating all of the campaign's promotional video content. Led the promotion of the new 2025 version of "I Need You Right Now."

Brand Campaigns

• MediaMarkt Hungary: a paid partnership launching the PEAQ by Robbie Williams audio collection, with two videos featuring Kállay, made by GROOVE.
• Finlandia Vodka Hungary: a paid session-style partnership, with two promotional videos featuring Kállay, made by GROOVE. One of them passed 1.7 million views.
• Chevignon: a cologne campaign with dm Hungary, filmed by GROOVE.
• Stotz Apparel: wardrobe partner for the "YOU" music video, filmed by GROOVE.
• Hell Boxing Kings: "KRUZITO," a single and video with boxer Kruzito Kovács, produced by anatu.

Radio, Media and Live

Booked national media in Hungary, including Petőfi TV, and took the new singles to radio: "take me back home" and "YOU" both went into heavy rotation on Hungarian stations including Petőfi Rádió and Sláger FM, and "take me back home" is still in rotation. "YOU" has since traveled well beyond Hungary, from early airplay in Greece to a single three-day Syndicast report that logged it on 29 stations in 20 countries.

Managed his 15-year anniversary and "another night" album release concert at A38 in Budapest on May 2, 2026, with Ashref & Band opening. Press around the "YOU" release included a five-page feature interview in Gala, the magazine of Greece's Sunday Proto Thema. The recap film at the top of this page comes from one of his summer festival sets in Hungary.

Results

In 2025, Kállay's music reached 1.2M unique viewers on YouTube across his official channel and other channels, including 283.8K returning viewers, and his channel gained 172% more new subscribers than in 2024. The first nine months of 2026 added another 612.9K unique viewers, and a recent 28-day stretch alone brought 154.3K views and 5.0K hours watched. His official channel stands at 31.1K subscribers.

On TikTok, his videos drew 773.4K views over 12 months, with 78% of traffic coming from the For You feed, and his following grew by 2.6K to more than 7.3K. On Instagram, a single 90-day window brought 589K views, 55% of them from accounts that did not yet follow him, along with 20.5K interactions and 48.3K unique viewers. Reels drove close to two thirds of those views, and the account now has more than 38K followers.