World Hoopers Basketball Website and Brand Platform by GROOVE Media

GROOVE Media designed and built the original WorldHoopers.com from the ground up for World Hoopers, a basketball training community based in Toulouse, France, and laid the brand and social media foundation that supports it. The project combined website development with strategic consultation, giving the organization a clear vision, branding guidance and a digital home where players, parents and basketball fans can learn about its programs.

About World Hoopers

World Hoopers describes itself as a community dedicated to improving players' skills and fundamentals. Led by skills coach Gianni Pierre, the program trains at Hoops Factory in Toulouse and works with youth and adult players of every level. Its philosophy is straightforward: every player can progress with the right guidance, and every session should be structured, personalized and focused on results. The organization reports that it has coached more than 100 players.

Its offer includes discovery sessions for new players, personalized training and basketball camps. The camps, aimed at U15 to U18 players, bring in coaches with experience in the NBA and in French professional and national leagues. They follow training methods drawn from American professional basketball, covering ball handling, shooting, finishing, conditioning and the mental side of the game. The 2026 camp is scheduled for October 19 to 23 at Hoops Factory.

What GROOVE Media Delivered

• Website build: the first WorldHoopers.com, created from scratch as the organization's central online hub. The site live today is a development build on top of that original GROOVE Media foundation.
• Brand consultation: strategic guidance that shaped the World Hoopers vision and how the organization presents its mission.
• Social media foundation: a framework for content direction and community growth across its social channels.

The engagement went well beyond web development. GROOVE Media covered everything from strategic branding to content direction so that World Hoopers was set up for long-term digital growth. The aim was to give a player development program a focused, professional presence that helps it reach basketball fans beyond its home court, grow its community and communicate what it stands for.

World Hoopers on Video and Social

The "World Hoopers Community" video featured on this page comes from the organization's own World Hoopers YouTube channel. World Hoopers also shares training and community content on Instagram, Facebook and TikTok. The photo gallery below captures the World Hoopers community.

Work With GROOVE Media

World Hoopers is one of the brand and web projects in GROOVE Media's portfolio, alongside the agency's work with musicians and brands. Explore more GROOVE Media client work, see the agency's branding, website and social media services, or visit WorldHoopers.com to learn about sessions and camps in Toulouse.