Sports · Website, brand, social and campaign photography
World Hoopers
The original WorldHoopers.com, plus the brand vision and social media foundation for World Hoopers, a basketball training community in Toulouse, France.
The Brief
World Hoopers is a basketball training community in Toulouse, France, led by skills coach Gianni Pierre. It trains youth and adult players at Hoops Factory and runs camps for U15 to U18 players with coaches who have worked in the NBA and in French professional and national leagues. GROOVE Media designed and built the original WorldHoopers.com and laid the brand and social media foundation around it.
The Challenge
World Hoopers had the coaching and the community, but no central place online to explain its programs to players and parents, and no clear framework for how the brand should look and sound on social media.
The Approach
GROOVE Media built the first WorldHoopers.com from scratch as the organization's hub for its sessions, camps and mission. The site live today is a development build on top of that original foundation.
Alongside the website, GROOVE Media provided brand consultation that shaped the World Hoopers vision and how the organization presents itself, and set up a social media framework for content direction and community growth.
T-Shirt Campaign
We also shot a promo campaign for the World Hoopers T-shirt by the ocean at sunset, keeping the shirt's artwork at the center of every frame.
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Read the full story in WorldHoopers.com by GROOVE Media.
Website, brand consultation and social media foundation: Afsheen Khosraviani, GROOVE Media · T-shirt campaign photography: Afsheen Khosraviani (@shot.by.sheen) · Other images courtesy of World Hoopers
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