Music · Original live session series
GROOVE Sessions
GROOVE Media's own live performance series: one artist, one song, one room, shot and finished in-house. 55K+ YouTube views and a feature on Hungarian national TV.
Results
55K+
YouTube views across the series
7
Sessions released, featuring six artists
10.3K
Views on the GROOVE YouTube channel in 90 days, more than ten times the previous 90
The Brief
GROOVE Media's own live performance series, directed, shot and finished in-house from cinematography through DaVinci Resolve post-production. The format is built to travel: one artist, one song, one room, anywhere in the world. The sessions so far were filmed in Budapest at CLAP Studios and Sidelight Studios, featuring Kállay Saunders, Ashref, Alex Torres, Davide Shorty, Tolvai Reni and Young Trabajo.
The Challenge
Artists needed a way to be heard beyond studio releases: a consistent, premium live format that works on YouTube, on social and on broadcast, and that makes every performer look and sound their best.
The Approach
We built GROOVE Sessions as a repeatable format: one artist, one song, one room, directed, shot and finished in-house through DaVinci Resolve. The series so far:
- Kállay Saunders, "I Need You Right Now"
- Kállay Saunders, "Your Love (Ocean)"
- Kállay Saunders ft. Ashref, "Breathing", plus a remix session
- Kállay Saunders ft. Alex Torres, "ola é"
- Davide Shorty, "Fuorigioco"
- Tolvai Reni, "YOU & ME"
- Young Trabajo ft. Kállay Saunders, "Vente A Mi Casa"
Results
More than 55,000 YouTube views across the series, led by "I Need You Right Now" (27K) and "Your Love (Ocean)" (14K). Hungarian national broadcaster M2 Petőfi TV ran a feature on the series launch.
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