Healthcare apparel · Campaign photography & short film with Zoubi
PAX Scrubs
A campaign shoot for scrubs brand PAX Scrubs with med student Zoubi: editorial portraits and a vertical short, made in a single session.
Results
22
Finished campaign images from a single session
22.9K
Views on the lead campaign post on Instagram
9.1K
Accounts reached by that post
The Brief
A campaign shoot for PAX Scrubs, the medical scrubs brand, featuring med student and creator Zoubi (@itszoub). The idea: show scrubs as something you are proud to wear, on shift and off it.
The Challenge
Medical apparel is usually shot flat, on plain backdrops at catalog angles. The brand needed imagery with personality that stops the scroll for students and young professionals, without losing sight of the product.
The Approach
We shot on location in natural light, moving through stairwells, railings and balconies, and treated it like an editorial rather than a catalog. From the same session came 22 finished campaign images and a vertical short for Reels, TikTok and Shorts.
The lead image went out on Instagram as a collaboration with Zoubi and PAX Scrubs, drawing 22.9K views from 9.1K accounts.
Photography and film: Afsheen Khosraviani, GROOVE Media · Model: Zoubi (@itszoub)
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