Dance & live entertainment · Website and social media
Urban Verbunk
A new website and an organic social media breakthrough for Urban Verbunk, the Budapest dance company that sets Hungarian folk dance to pop, classical music and stage spectacle.
The Brief
Urban Verbunk is a Budapest dance company that reinterprets Hungarian folk dance for today's audiences, pairing it with classical masterworks, pop music and large-scale stage effects. The company has performed at Lincoln Center in New York, at the Rio Olympics and in a UEFA-commissioned project for the 2020 European Championship. GROOVE Media designed and built its website and led its social media, first as a consultant and then as its social media manager.
The Challenge
Urban Verbunk's stage shows were spectacular, with water pools, flaming floors and upside-down choreography, but that energy was not yet reaching people online. The company needed a digital home that matched the scale of its productions, and a social presence that could carry its work far beyond the theater.
The Approach
GROOVE Media designed and built urbanverbunk.hu, the company's official website, bringing its shows and its story together in one place.
On social media, GROOVE Media started as Urban Verbunk's consultant, shaping the content approach for its channels. The accounts began to take off completely organically, with no paid promotion behind them, and GROOVE Media then stepped in as the company's social media manager.
The work reached behind the camera too. GROOVE Media helped plan the company's social media shoots and brought in talent and guests for the dancers to interact with on video, giving the feed a steady supply of fresh, collaborative content.
Read more about the company's flagship production in Urban Verbunk brings back Don't Lie to the Planet.
Website, social media consulting and management: Afsheen Khosraviani, GROOVE Media
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